We design brands and websites that work
Founded in 1995 by Lucy Harvey, we’ve spent over 30 years working in the industry — making people smile, think differently and take notice.
We create brands and websites that work.
No jargon. No unnecessary complexity. Just thoughtful, effective work rooted in strategy and brought to life with creativity.
We work from start up and sole traders to SMEs, NGOs and PLCs. Our projects range from full campaigns for Shelter, the British Heart Foundation and Capability Scotland, to branding, marketing and design for Canongate, HarperCollins, Leckie & Leckie and Penguin. We’ve produced publicity materials for the BBC, Thomson Reuters, Jones Lang LaSalle, DTZ and Fosters, and built websites for the Scottish Government, SMEs, retailers and consultants.
And the creative process? It still starts with a pencil.
+The Brief
Whether you have a brief or not we will work with you to establish who you are talking to, why you are talking to them, where your presence needs to be and how you are going to achieve your goals.
The Process
+Agree your goals
What do we want to achieve. What are the measurables?
+Agree Budgets
We have a simple pricing structure; there are no hidden extras
+Start the creatives
We create timelines and start the design and build
+Feedback
You will be involved in the project throughout to provide feedback at key stages
+Launch and beyond
We support you beyond launch, reviewing performance and helping your brand continue to grow and evolve.
‘Partnering with Lucy at Ink Tank has been one of the smoothest and most enjoyable collaborations I’ve had; she brings energy, clarity, and creativity to every project, turns things around in no time, and consistently delivers outstanding value for money. Whether it’s refining an idea or bringing a bold concept to life, Lucy just gets it; and makes the whole process genuinely fun.’
Stephanie Elliot,
Head of Operations
Smart Housing
SFHA
Brand Strategy
We start by listening. Through research and collaboration, we get to the heart of your organisation and shape a clear, practical brand strategy.
Brand Design
Design is at the core of what we do. From distinctive logos to complete visual identity systems, we create thoughtful, contemporary brands built to last.
Brand Delivery
We help bring your brand into the world. From easy-to-use guidelines and signage to print, packaging and digital assets, we make work that’s effective and long lasting.
Art Direction & Content
With a strong eye for detail, we bring brands and campaigns to life through confident art direction, film, photography and illustration.
Brand Voice & Copywriting
It’s not just what you say — it’s how you say it. We help brands find their voice with clear, engaging copy that captures who they are.
Website Strategy & Planning
Good websites start with good thinking. From sitemaps and wireframes to UX workshops and content audits, we shape the structure before the build begins.
Website Design
We design websites that look great and work hard. Every site is crafted to be intuitive, accessible and search-friendly — without compromising on aesthetics.
Website Development
From front-end to back-end, we build robust, reliable websites.
Digital Design & Art Direction
From bold social campaigns to animation and motion graphics, we combine creative thinking with technical detail to deliver digital work that stands out.